System–D


BRANDING, PACKAGING
2023
MENTOR: ABBOTT MILLER
System—D is a hypothetical brand that sells illegal stationery products on the black market. The project's brief was to brand the seemingly mismatched ordinary objects into one consistent family and package them into a unique concept.

The brand system is based on concealing the products and being discreet. Hence, the inventory of products is never fully revealed. Product names are jumbled and blurry, and the imagery is pixelated and silhouetted to create a sense of mystery. The secondary typography is intentionally made to look bland but at the same time retain a character in its dullness.






























©ANUBHOOTI GUPTA 2024