System–D
BRANDING, PACKAGING
2023
MENTOR: ABBOTT MILLER
The brand system is based on concealing the products and being discreet. Hence, the inventory of products is never fully revealed. Product names are jumbled and blurry, and the imagery is pixelated and silhouetted to create a sense of mystery. The secondary typography is intentionally made to look bland but at the same time retain a character in its dullness.