Pure Encapsulations
BRANDING, PACKAGING, ART DIRECTION
2023
MENTOR: JENNIFER COLE PHILLIPS
The giant capsule boldly states multivitamins packaging without causing visual discomfort. Subtle typography wraps around the package to give each face plenty of space. The intention behind this was to avoid visual clutter and hint towards the brand's pure formulations. The information is succinctly laid out and makes the consumer slow down and engage with the brand.