Pure Encapsulations


BRANDING, PACKAGING, ART DIRECTION
2023
MENTOR: JENNIFER COLE PHILLIPS
This Pure Encapsulations rebrand focuses on packaging multivitamins in a new light—away from stark colors, trendy type, and clinical visuals. The most crucial design driver was to portray taking multivitamins as an act of self-care and healing.

The giant capsule boldly states multivitamins packaging without causing visual discomfort. Subtle typography wraps around the package to give each face plenty of space. The intention behind this was to avoid visual clutter and hint towards the brand's pure formulations. The information is succinctly laid out and makes the consumer slow down and engage with the brand.




















©ANUBHOOTI GUPTA 2024